Read more posts by Alison

This article was posted 7 years ago and is filed under Global River News.

We design and build stunning, easy to manage websites that don’t cost the earth. A range of Search Engine Optimisation, and Digital marketing tools and services do the rest. Our business, is growing yours!

Quick guide to Google Analytics

We design and deliver bespoke websites that our customers use to grow their businesses. We make them Google friendly, and even include Search Engine Optimisation Software FOC will all of our websites. This process generates plenty of great traffic from Google search so we are also always keen to give all of our customers a quick guide to Google Analytics. This gives you site of how everyone’s hard work is paying off as you see customers finding you by searching for your products and services without knowing your name (non branded search). All of these are NEW BUSINESS which is always very rewarding

Quick guide to Google Analytics

Once logged in we guide most customers to the Acquisition section on the left hand menu. Click here and choose “All Traffic” then Channels. This will give you a screen showing your traffic split into simple to understand categories;

  • Direct – People who know your email address
  • Organic Search – People who typed something into Google or Bing and found your website
  • Referral – People who clicked on a link on another website and came to yours
  • Social  – People who came to your website from Social Media

We put most of our efforts into generating traffic from  Organic Search, Referral and Social. Here is how this works;

Organic Search

Using tools such as YOAST our customers can optimise all of their pages to attract search traffic. If you are using YOAST or creating your own content, you will see the fruits of your labour in this section as every search term used to find your website is listed here. The table shows your traffic in the following sections;

  • Sessions – Number of times visitors came to your website (as opposed to the number of visitors)
  • New Sessions -The second visit from the same person is not counted in this list
  • New Users – Number of people using your website for the first time
  • Bounce Rate – the number of visitors (%) that look at only 1 page of your website before leaving. The aim of your content creation or Search Engine Marketing should be to get this down by creating great content that encourages users to stay
  • Pages per session – As with Bounce Rate, the higher the number of pages per visit the more engaging your website
  • Average session duration – This shows how long browsers stayed on your website. the longer the better!

Referral

Encouraging other organisations to put links to your website on theirs (link building) is good practice and encouraged by Google. They see this as a recommendation and will rank your website higher for good links. They measure the quality of the links by ranking the website the link is on (Domain Authority). The BBC has a very high domain authority and links to your website from the BBC are as good as it gets. Links from your suppliers, online press and all associated businesses are great. Links bought from overseas “link building” businesses are generally to be avoided.

Social Media

When posting and sharing information about your company on any Social Media Channel we would always recommend encouraging your followers to click to read more o your website. Firstly they are then on your website and can browse other information, products and services, and secondly Google likes to see plenty of traffic. The busier your website, the better your Google ranking.

 

 

Read more posts by Alison

This article was posted 7 years ago and is filed under Global River News.

We design and build stunning, easy to manage websites that don’t cost the earth. A range of Search Engine Optimisation, and Digital marketing tools and services do the rest. Our business, is growing yours!

build.build

Bespoke websites designed to put you in control. Your website designed and built for you.
Read More

grow.grow

A winning combination of Social Media marketing SEO and Email marketing that will grow your business.
Read More

support.support

Regain control of your website. Fast response and access to our team of experts to help your business .Grow
Read More

Work.Work

We have been delivering stunning websites that help businesses grow since 2010. Our portfolio says more about Global River than anything! Enjoy!
Read More

Featured.Featured

Investing in your web presence with the Global River team will pay back in lots of ways. Here is a selection of our favourite and happiest customers!
Read More

Services.Services

A range of simple, solid servcies that deliver rewards to our customers again and again. From conception to profit, our team can take your business online and deliver success!
Read More

Services

Search Engine Optimisation

Search Engine Optimisation

SEO services that make sense. A winning combination of training, knowledge share, expertise and planning that gets unbeatable results.
Read More
Web Works Digital Marketing

Web Works Digital Marketing

WEB WORKS is the Digital Marketing package from Global River that will make sure your brand gets stronger every month… …this is where the benefits really start to flow! We all know...
Read More
PPC Advertising

PPC Advertising

We take the time to understand your business and your marketing goals to provide PPC as an integrated part of a bespoke marketing strategy.
Read More
Support Service & Maintenance

Support Service & Maintenance

From helping in the event of a hack attack and providing technical help with WordPress, to creating amazing digital marketing campaigns, we want to make sure that we are always...
Read More
WordPress websites

WordPress websites

We want to help you gain control of your website and your Digital Marketing. WordPress websites make all of this possible.
Read More

Latest Articles

10 directories for Local SEO

One of the first things we always recommend when starting the process of getting a website onto page one of Google is to make sure your business name is registered with as many Local Citations as possible. What are Local...

How to Choose a Web Design Agency

Google Page Experience Algorithm update 2021

Changing Web Developers

Maintaining search traffic during rebranding

Why does my website not appear on google?

Do website rankings drop after a site redesign or launch?

Visit The Blog

You Say

We got a fantastic response to the email designed by Global River from the very first campaign. We continue to use the email solution effectively and Global River's hints and tips on our Marketing campaigns have proven invaluable

Kate KindredTechno Type

Read More

Here's One We Created Earlier

More Projects

Join The Mailing List

Keep up to date with the latest news and services and advice from the motley crew here at Global River.

Our business, is growing yours

.Build .Grow .Support

We design and build stunning, easy to manage websites that don’t cost the earth. A range of Search Engine Optimisation, and Digital marketing tools and services do the rest. Our business, is growing yours!

0800 171 2230

This website uses Cookies to improve your browsing experience and to help with our marketing. You can read more about removing Cookies here.

I'm fine with this
Contact Form

Your Enquiry

Profile Settings

You do not have permission to view this form. Logout

Customer Login