10 directories for Local SEO
One of the first things we always recommend when starting the process of getting a website onto page one of Google is to make sure your business name is registered with as many Local Citations as possible. What are Local Citations I hear you ask? Local Citations are multiple consistent mentions of your business information on local business directories, specifically online directories. Search engines like Google use these entries as a trust signal, and consistent Name Address and Phone Number (sometimes called NAP) mentions of your business will help you to rank in local Google search results. In addition each of these directories will ask for a link to your website, which will be a potential lead generator.
In order for Google to take notice, you must follow some simple guidelines and make sure you submit exactly the same information (NAP) to every single directory. NAP – Name, Address, Phone Number – is critical for businesses wishing to rank well in the local organic search results.
So here we have the top 10 UK business directories, based on trust, Alexa and PR rank.
Google My Business
www.google.co.uk/business – Listing Price: Free
You must start your journey by listing your business in the Google My Business directory. When users are searching for services or businesses around your local area, either in the standard search engine or Google Maps, appearing in Google’s directory listings can drive a significant amount of traffic to your website. This is ranked number #1 in the UK – no surprises there.
www.bingplaces.com – Listing Price: Free
Do not underestimate the power of Microsoft’s Bing. Bing Places for Business is a Bing portal that enables local business owners to add a listing for their business on Bing. Having a web presence for your business is as much of a must-have as being listed in the phone book once was.
www.yell.com – Listing Price: Freemium
Remember the Yellow pages? Well, this is the online version of the Yellow Pages. Yell is ranked in the top 500 most popular website in the UK and is still a powerful lead generator for many businesses.
www.yelp.co.uk – Listing Price: Free
Yelp is a social directory that allows customers to review their favourite local joints and businesses. Yelp.co.uk is ranked in the top 800 most popular website in the UK.
www.thomsonlocal.com – Listing Price: Freemium
Thomson Local is another popular business directory that is amazingly still in print. The online version of the directory is ranked in the top 5,000 most popular website in the UK.
www.scoot.co.uk – Listing Price: Freemium
Scoot is a network-based business directory. Their partners include The Sun, The Mirror, The Independent, Touch Local and others. What does this mean? In short, if you add your business to Scoot, your business listing will also appear on partner websites, which is a bonus. Scoop is ranked in the top 14,000 most popular website in the UK.
Foursquare City Guide
www.foursquare.com – Listing Price: Paid
Foursquare is a local search-and-discovery directory which provides search results for its users. The website provides personalised recommendations of places to go to near a user’s current location based on users’ “previous browsing history, purchases, or check-in history”.
UK Linked – NEW
www.uklinked.co.uk – Listing Price: £4.99
Create your simple business profile page today and increase traffic to your business website. UK Linked is a spam free directory for serious business owners which includes deep page linking that allows you to link directly to internal pages using your desired keywords.
www.freeindex.co.uk – Listing Price: Freemium
The Free Index directory is one of the most detailed sources of business information in the UK. With well over 1.5 million registered members and 700,000 registered companies, you can find any kind of local or national business. Free Index is ranked in the top 10,000 most popular website in the UK.
www.hotfrog.co.uk – Listing Price: Freemium
Hotfrog operates in over 30 countries and has over 1.2 UK million visitors a month. Hotfrog is ranked in the top 30,00 most popular websites in the UK.
www.lacartes.com – Listing Price: Freemium
La Cartes operates in over 130 countries and is ranked in the top 50,000 most popular websites in the UK.
www.192.com – Listing Price: Free
192.com is a person and business directory. Check to see if your business is already listed, if not you can go ahead and submit it for free. 192.com is ranked in the top 500 websites in the UK.
www.cylex-uk.co.uk – Listing Price: Freemium
Cylex is a business directory that likes to get businesses involved. They have several listing options and if you are one of the lucky ones they will offer you a personal business review. Cylex is ranked in the top 2,000 websites in the UK.