Digital Facelift: Transformational Results For The Laser Clinic Morpeth.

Global River provide Digital Marketing Services to The Laser Clinic Morpeth. This partnership has led to great success and business growth for 18 months leading to transformational results for the business. Ensuring their website is their main source of sales leads.

The website has seen 294% increase in total sessions (nearly a 4 fold) over the last 3 months (Sep – Nov ’23) compared to the same period in the previous year. Over the same period of time the organic search traffic has increased by 203% (over 3 fold). Engagement of the traffic has been maintained at a high level demonstrating the quality of the audience being reached.

Each month they have received an increase in the number of enquiries compared to previous months. PPC campaigns have shown increasing conversion rates and decreasing cost per conversion. We have also been delighted to report significant improvements in their SERP rankings for their main keyword phrases which are incorporated into the content strategy.

Introduction

The Laser Clinic Morpeth needed a new website urgently and a big boost in sales enquiries. Global River were recommended by Lynton Lasers (an existing client) who are a leading manufacturer of aesthetic laser equipment in the UK. Instantly, there was a good connection between Global River and The Laser Clinic. Through many discussions they recognised the need for a robust digital marketing strategy to stay competitive in the rapidly evolving beauty and aesthetic landscape. This case study explores how Global River played a pivotal role in transforming their online presence, leading to increased sales enquiries and marketing reach.

Client Background

The Laser Clinic Morpeth is owned and run by Susan and is one of the very few clinics in the Newcastle area to offer the most advanced technology available for the treatment of various skin conditions including laser hair removal for men and women.

Located in Morpeth in rural Northumberland the clinic is set within a beautiful and peaceful location. A great spot with free parking and privacy for their clients and it is only 20 minutes from Newcastle. The Laser Clinic provides a wide range of treatments using award winning medical grade Lynton technology. Susan is highly experienced and has a fantastic reputation with 5 stars on google based on 75 reviews which increase weekly.

Challenges

Limited online visibility: The Laser Clinic Morpeth had suddenly lost access to their website due to being let down by their website developer and lacked any online presence other than social media Facebook and Instagram pages. Solution : New website urgently.

Poor conversion rate: a higher than average number of lost leads through the customer journey with minimum website visitors converted into qualified leads. Solution: SEM plan.

Limited marketing and content strategy: Solution: A clearly defined plan to create a full marketing mix to ensure competitive advantage.

Delivery

Website Development: Global River developed a new and improved website to replace the Laser Clinic’s old website when their web developer suddenly moved away and left them digitally stranded. Not only did they prioritise the Laser Clinic’s project but improved user experience, wrote the content and optimised all pages for search engines. They showcased treatments effectively adding an online booking system and social media links. The website became a central hub for information, featuring compelling visuals, services and treatment details. Including easy navigation and new branding on every page with professional graphics. Sourcing appropriate before and after images to use across platforms.

PPC Pay-Per-Click (PPC) Campaign: In addition to the broader digital marketing strategy, Global River implemented a targeted PPC campaign over the last 5 months. This involved creating highly focused ad campaigns on Google Ads. By carefully selecting keywords relevant to the Laser Clinic’s treatments and special offers it ensured advertisements appeared prominently when potential customers searched for related services. The PPC campaign contributed to immediate visibility, driving traffic to specific treatment pages and generating valuable leads. Continuous monitoring and optimisation of the PPC campaign were crucial elements, ensuring a return on investment and aligning with the overall marketing objectives.

Implementation: The digital marketing plan was created together coordinating improvements on the website, optimising content, initiating social media campaigns, and launching the PPC campaign. Each element was designed to complement and reinforce the others, creating a cohesive and impactful online presence.

Monitoring and Optimisation: Global River continuously monitored the performance of each component of the strategy, using analytics and data-driven insights to make informed adjustments. This iterative process ensured that the marketing efforts remained effective and aligned with the evolving needs of the target audience.

Monthly Reporting: Transparent reporting was a crucial aspect of Global River’s approach. Regular reports detailing key metrics, campaign performance, and insights were shared with Laser Clinic Morpeth. This facilitated open communication, allowing for collaborative decision-making and adjustments to the strategy as needed.

Search Engine Optimisation (SEO): Global River implemented SEO strategies to improve the Clinic’s search engine rankings. This involved keyword optimisation, technical SEO, backlink building, and regular content updates to ensure the Laser Clinic Morpeth appeared prominently in relevant search results.

Content and Graphic Design: A content marketing plan was devised to create and distribute valuable content, including 2 blog posts per month, weekly posts, and up to date news/special offers on the website. Global River’s expert graphic designer created branded infographics, videos, social media and website banners to embellish the content.

Social Media Management: Global River developed and executed a social media strategy to increase brand awareness, engage with the audience, and drive traffic to the website. Weekly posts and fortnightly blogs were posted on Facebook and Instagram. This increased followers significantly, engaging with a wider audience and overall reach with some paid post boosts. This led to overall increase in page likes and followers and direct message (DM) enquiries.

Specialist Campaigns: Global River worked closely with Susan during the quieter times with regular brainstorming for content and idea creation to devise and deliver some special unique campaigns. This included a competition to launch on social media to ‘win a free treatment’ and a guest post case study with Lynton Lasers linked to both websites and ‘boosted’ via paid ads on social media.

Comments from the Laser Clinic Morpeth:

“Global River came to my rescue when my website developer moved away suddenly and they jumped right in to create me a new brilliant website. I had heard about them from Lynton Lasers who work closely with them and recommended Jon and his team to me.

Working with Jon, Lindsay and Alison at Global River has been transformational for my business. From the start they were professional, easy to get on with and have a huge amount of expertise. They were dedicated to driving results for my laser clinic checking in with me weekly. Their strategic approach to digital marketing has not only increased my website traffic and social media engagement but most importantly significantly boosted my enquiries.”

“What sets Global River apart is their ability to truly understand my unique Clinic’s needs. They took the time to understand what I needed and came up with ideas. They have not let me down on delivering fun, interesting and SEO based content for my target audience.”

“Communication with them  has been easy and helps to take some of the worry away when I have dips in my enquiries but with regular updates and transparent reporting it allows us to track progress effectively. Their responsiveness and friendly approach has meant we have a great relationship built on trust and respect.”

“They care about me and my business and want to see me succeed.” Susan x

Digital Facelift: Transformational Results For The Laser Clinic Morpeth