Cleaning up with great SEO!

Sales and Organic traffic doubles!

Fuze-products.co.uk is the online direct to market shop for Natech products and sells an amazing range of cleaning, De-icing, and stripping products. They were recommended to Global River in August 2016 when considering some expensive and confusing proposals for Search Engine Optimisation on their site. We initially did a technical review of their site and saw plenty of opportunities to “clean up” the site and improve the way Google indexed the site. By engaging directly with Google using their \Google Search Console we were able to work through a number of technical errors to give the website a clean bill of health and ensure that Google began to rank it’s pages for many of the search terms they required. This lead to a much improved Google rankings and the traffic to the site doubling over the next few months along with the Sales

Pandemic Sales Growth

During the first lockdown in March 2020 the sales on the Fuze website grew a staggering 400%. This prompted Natech to enquire about the order processing system that Magento provides. Looking through the Magento order processing system and comparing this with our WooCommerce customers, we could see that the ability to Bulk Process sales orders would be a huge benefit. In July 2020 we re-built their ecommerce section in Woocommerce and re-launched the website. We are happy to report that traffic and sales have continued to grow and we are poised to launch another SEO campaign to grow this further.