Read more posts by Jon

This article was posted 8 months ago and is filed under Global River News, Marketing.

We design and build stunning, easy to manage websites that don’t cost the earth. A range of Search Engine Optimisation, and Digital marketing tools and services do the rest. Our business, is growing yours!

Email Authentication

For those who are using a bulk email solution to send marketing emails – our customers use Campaign Monitor – you may well have seen a request for email authentication in your admin panel. In this article we have attempted to explain the two types of email authentication – DKIM and SPF, and also detailed what investment would be required (to Global River customers) to undertake both methods of Email Authentication.

DKIM Email Authentication

You may well have seen emails come into your inbox that look like they have been sent by a friend or colleague. The ability of the “bad guys” to send emails that spoof an email address has meant we all need to be much more careful. DKIM which stands for Domain Key Identified Mail allows you to tell the email world which systems you are using to send email out and to Authenticate them at Domain (your web address) level. Prior to the facility to generate a Domain Key in Campaign Monitor, customers were reporting lower read levels and customers notifying them that their emails were now going in to Spam. In short their email system was no longer sure that an email generated by Campaign Monitor was indeed sent from them. By generating a key in Campaign Monitor and adding it to your domain, your emails will have the “all clear”, and more importantly any emails pretending to be you (but not authorised) will definitely go into spam – where it should be.

Investment for DKIM Email Authentication – £70.00 + VAT per Solution

SPF Email Authentication

In the same way we have now told all email solutions additional systems we are using to send emails out, we can also now tell everyone where all of our emails are sent from e.g. Rackspace or 123-Reg. This means that any emails that arrive in someones inbox from Eastern Europe e.g. NOT your email supplier, they will automatically be sent to the Spam folder. This system is know as SPF Sender Policy Framework. If lots of your genuine emails are ending up in other people’s spam folders, undertaking SPF authentication is a sensible next step.

Investment for SPF Authentication – £70.00 + VAT per Domain

Troubleshooting

Global River also subscribe to a partner that can help us establish whether your email supplier has had one or more of its sending servers blacklisted so if you are struggling to get your emails in your customer’s inboxes, please get in touch.

 

 

Read more posts by Jon

This article was posted 8 months ago and is filed under Global River News, Marketing.

We design and build stunning, easy to manage websites that don’t cost the earth. A range of Search Engine Optimisation, and Digital marketing tools and services do the rest. Our business, is growing yours!

Services

Search Engine Optimisation

Search Engine Optimisation

SEO services that make sense. A winning combination of training, knowledge share, expertise and planning that gets unbeatable results.
Read More
Social Media Marketing

Social Media Marketing

Fantastic low cost exposure for your brand and messages to an expanding following. Increase your website traffic, Search Engine position, and of course enquiries and sales.
Read More
Website Design & Development

Website Design & Development

Bespoke design; your website looking the way you want it to look. Bespoke development; an administration system built for you to make sure your Digital Marketing really flows.
Read More
Graphic design and print

Graphic design and print

Creating a great brand that reflects your business's products, services, USP's and culture is vital to your marketing success. Brochures, folders, leaflets showcasing your products and services, all in line with your brand guidelines, Global River do it all.
Read More
Email Marketing

Email Marketing

Bulk email is a low cost high impact way of keeping your customers updated. It helps you sell more to your existing clients, win new clients, and build your brand. Used...
Read More
Web Works Digital Marketing

Web Works Digital Marketing

WEB WORKS is the Digital Marketing package from Global River that will make sure your brand gets stronger every month… …this is where the benefits really start to flow! We all know...
Read More
Hosting and support

Hosting and support

Website hosting and support services from a specialist team. Expertise there when you need it!
Read More
PPC Advertising

PPC Advertising

We take the time to understand your business and your marketing goals to provide PPC as an integrated part of a bespoke marketing strategy.
Read More
Support Service & Maintenance

Support Service & Maintenance

From helping in the event of a hack attack and providing technical help with WordPress or Magento, to creating amazing digital marketing campaigns, we want to make sure that we...
Read More
Ecommerce website builders

Ecommerce website builders

Ecommerce website design, build, optimisation and marketing that ensures sales growth and long term help and support.
Read More
WordPress websites

WordPress websites

We want to help you gain control of your website and your Digital Marketing. WordPress websites make all of this possible.
Read More

Here's One We Created Earlier

More Projects

Join The Mailing List

Keep up to date with the latest news and services and advice from the motley crew here at Global River.

.Build .Grow .Support

We design and build stunning, easy to manage websites that don’t cost the earth. A range of Search Engine Optimisation, and Digital marketing tools and services do the rest. Our business, is growing yours!

0800 171 2230

This website uses Cookies to improve your browsing experience and to help with our marketing. You can read more about removing Cookies here.

I'm fine with this
Contact Form

Your Enquiry