19-05-15Marketing
Jon Hassett
Director
Jon@Global-River.co.uk
Tel: 01606 782815Mob: 07738 289309
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This article was posted 10 years ago and is filed under Marketing, SEO Tips, Web Design.
We design and build stunning, easy to manage websites that don’t cost the earth. A range of Search Engine Optimisation, and Digital marketing tools and services do the rest.
Our business, is growing yours!
Get leads from your website!
So……you have a great looking website, that explains your proposition clearly, is easy to navigate. You are adding fresh SEO friendly content regularly, marketing the site using a range of Digital Marketing channels. Are you getting leads? All of this activity will help you get leads from your website but holding your breath and waiting is a painful prospect, so you will be in a good position if you can see what is happening.
Email Marketing
Most email solutions will give you reports as to who has read your email and which links they clicked on. This will give you valuable guidance as to what generates the best response and gets you the most leads.
Social Media
All Social Media platforms now provide in-depth analysis as to how many people viewed your posts (reach) and even demographics of those people. This will also help you build a picture of what works. For example the optimum time to get a Facebook post read is 8pm!!!??
Visitor analysis
Google analytics provides a huge amount of information on what is happening on your website. Below is a list of what we thing are the most important stats:
- How people found you
- From Social Media
- From your email campaign
- By typing in your company name
- From search
- What did people type in to find you? This will tell you whether your pages are reaching the top of Google and let you know if you are appearing for the RIGHT thing!
- How long do they stay on your site?
- How many pages do they read?
Lead Feeder!
We also provide our customers with an additional service that they love! Partnering with leading provider Lead Feeder, we can set up email alerts to tell customers all of the businesses that have visited their site each day! If you are spending money on Sales or Lead generation this can be worth it’s weight in gold!