Driving sales leads using SEO and PPC

Ultrasafe are a leading provider of fire sprinklers across the UK. They have a patented system that can be installed in small spaces making the retro fitting of Fire Sprinklers in historic buildings. We engaged with Ultrasafe in 2011 and designed and built a website to showcase their services and allow Ultrasafe to blog regularly about the regulations regarding Fire Sprinklers in the UK and to add their own case studies quickly and easily. This enabled them to add Search Engine Friendly content quickly and easily in house. This gave Ultrasafe a platform for driving sales using SEO and PPC.

SEO and PPC

We began working on Ultrasafe’s SEO and Pay Per Click in 2013. We embarked on a program of SEO including keyword research, on-site and off-site optimisation, content creation and technical SEO. A key part of this campaign was optimisation of content to target thought leaders and specifiers in the market. This has enabled Ultrasafe to influence building and refurbishment designs and thus get involved in projects at an early stage.

For the first 2 years of this project organic (free) search visitor numbers more than doubled and they have continued to increase significantly (by 60% and 32% respectively) in the following two years. (see graph) This has resulted in 10 times more visitors finding the site in a web search now than when the project began.

Next Step of the Journey

In 2020 we were lucky to be asked to design and build a new website for Ultrasafe. Gone was the Orange onwards and upwards with our traffic gains and a new PPC campaign.