Polly Packaging & Polly POS – A Bold Brand Transformation

Polly Packaging & Polly POS  Brand Messaging

The Challenge

Multi-million pound packaging company Polly Packaging and Polly POS, specialists in custom bulk packaging and POS (Point of Sale) solutions for blue-chip clients, approached Global River to redefine their brand messaging. They needed a striking, unique campaign that showcased the unique identities of both businesses while highlighting their seamless collaboration.

Our mission:

• Polly Packaging: Highlight over 25 years of experience in delivering custom, sustainable packaging with a fun yet professional and unique style. 
• Polly POS: Emphasise their expertise in creating impactful in-store displays that boost sales and elevate brands.
• Increase their brand awareness.
• Increase the number of inbound leads from New Customers with integrated Marketing and SEM (Search Engine Marketing) campaigns

We were tasked with transforming these “best-kept secrets” into leading industry players while reflecting their fun, exciting, down-to-earth, and their first-class customer service ethos.

The Solution

A Bold New Identity
We crafted a fun, no-nonsense eye catching approach that truly reflected their unique qualities:

Leading with Strap Line:

“Packaging with Personality.”

Polly Packaging: “Packaging that doesn’t get you in a Flap”
Polly POS: “POS Without the Stress.”

This messaging highlighted their ability to deliver not just products, but results, with efficiency and friendly, fun personality that sets them apart.

New Key Messages
After a thorough marketing discovery process,  and creating the main engaging straplines to capture their u

Polly Packaging: “No fuss. No nonsense. Just smarter packaging solutions that protect, enhance, and deliver for  UK and International major brands.”
Polly POS: “Creative in-store displays that turn heads and drive sales—best of all, with quick turnarounds and take the strain away from the client throughout the process.”

To enhance the messaging, we integrated the classic Polly Parrot logo into eye-catching graphic banners, creating playful yet professional visuals that resonated but grabbed the audience attention.

Unique qualities we continued with devising other key messages.

Integrated SEM and Marketing Strategy

Global River designed and implemented a comprehensive marketing strategy to position Polly Packaging and Polly POS as leaders in their fields:

Launch New Messaging: Created clear, concise, and memorable campaigns that cut through the noise and make it clear why new customers should engage.
A Focus on their Client Relationships: Showcase their fun, no-nonsense approach and the personal touch their team provides to every client. Forming long lasting lucrative relationships.
Expand Audience Engagement: Their story told in a their unique style and a way that connected with top brands seeking custom sustainable packaging and standout POS solutions.
Update all Marketing materials with the new messaging and imagery – specifically the websites – so that all new visitors and recipients know exactly why engaging with Polly Packaging and Polly POS is the best way forward!
Optimise the websites to attract more new customers searching for their products and services.

The Results

In just three months, Polly Packaging and Polly POS experienced:

• Significant traffic growth to their website.
• Improved Google rankings for key search terms.
• Increased brand awareness through eye-catching banners shared across digital marketing channels.

Their new messaging ensured their target audience saw them as trusted providers of packaging solutions that protect the planet and POS displays that captivate customers.

Ready to Transform Your Brand?

At Global River, we help businesses like Polly Packaging and Polly POS with exciting new brand messaging that resonates with multiple audiences and drives results. Let us help you take your brand to the next level.