Having great links into your website has always been important for search engine ranking but the cosy world of back-links was turned upside down in April 2012 when Google added Penguin to their repertoire of search engine tools.
Before Penguin it was simply the number of links that mattered and no one worried about link quality. After Penguin, having too many poor or inappropriate links will result in a penalty that will remove you from the top pages in Google’s search results.
Penguin 2 was launched in May 2012 then version 3 in October 2012. In 2013 updates again took place in May and October giving a strong hint that the next Penguin update will happen in May 2014.
This is significant if you suspect you might be suffering from a links based penalty because the best chance for a review is when the next Penguin update is added. Meaning any remedial actions need to be in place before the update is implemented. If you miss the anticipated update in May the next chance you have for the penalty to be reviewed will be the next update anticipated to happen in October.
If your search engine results position is consistently poor despite your best efforts then you may well be suffering from a Penguin penalty. Global River can check your site and give our opinion on whether you’re suffering a penalty or whether your SEO just needs a bit of a tune up.
If it looks like you have a penalty then we can provide immediate help giving you the best opportunity to have any penalty reviewed in the anticipated May update of Penguin.
Don’t delay, the clock is ticking! Contact us now on…