In our last article A Clear Proposition we discussed how our consultative approach begins with understanding your proposition – what makes your business great! This is the first step in a process formulated over many years, and is designed to deliver a website that becomes a powerful Sales Tool. But this is only the begining! We know from experience that once a browser feels comfortable with what you offer, they will need to know more! They will need to know details of the products and servcies you offer! Expecting a browser to trawl through long lists inevitably reduces the number of enquiries. Global River will help you segment your offerings into easily recognisable groups to create make website navigation easy. This means browsers get to what they are interested in more quickly, maintains their interest and makes enquiring more likely.
We also provide consultancy and a range of tools that help businesses market their businesses through the website. Having created a great website navigation experience, we will also have made marketing your servcies much easier. Sending emails or Social Media posts out about specific services, guiding interested parties to relevant pages is now easy! It also ensures your website is Google friendly! So what are you waiting for!