So……you have a great looking website, that explains your proposition clearly, is easy to navigate. You are adding fresh SEO friendly content regularly, marketing the site using a range of Digital Marketing channels. Are you getting leads? All of this activity will help you get leads from your website but holding your breath and waiting is a painful prospect, so you will be in a good position if you can see what is happening.
Most email solutions will give you reports as to who has read your email and which links they clicked on. This will give you valuable guidance as to what generates the best response and gets you the most leads.
All Social Media platforms now provide in-depth analysis as to how many people viewed your posts (reach) and even demographics of those people. This will also help you build a picture of what works. For example the optimum time to get a Facebook post read is 8pm!!!??
Google analytics provides a huge amount of information on what is happening on your website. Below is a list of what we thing are the most important stats:
We also provide our customers with an additional service that they love! Partnering with leading provider Lead Feeder, we can set up email alerts to tell customers all of the businesses that have visited their site each day! If you are spending money on Sales or Lead generation this can be worth it’s weight in gold!