G&M Safety Netting and their sister company G&M Safe Deck are market leaders in fall protection systems. They wanted a new website that would communicate their position as the original and best supplier in a market place that was becoming increasingly competitive. Global River delivered with a stunning design. They also wanted to increase their visibility in search. A campaign of organic SEO and targeted PPC marketing has resulted a more than 3 fold increase in visitor numbers while maintaining the quality and engagement of the website traffic.