We have been Optimising websites for nearly 10 years now and had some Amazing Success Stories, Trebling Website traffic and enquiries for some fantastic companies. For some businesses the growth in traffic is not as dramatic, but the impact we have on their business is just as valuable. One such Business is Deanprint in Stockpart. Deanprint has a massive range of machines – over 100 -and skilled workforce that print and bind books! From traditional Case Binding, what you or I would think of as a hard backed book, in leather or sewn bound, to a full range of folders and finishing; if your printed material needs binding, Deanprint do it. Whilst some of these services are on the decline, if your business is constantly gaining market share and improving efficiency, life is good!
For a traditional business like this, you might think that just being on page one for their company name would be enough, but if your traditional markets are changing, this works less and less. What Deanprint need to make sure of, is that they are found by new markets and customers researching whether their project can be finished beautifully by a craft binder, in reasonable numbers, with a great turnaround time. That is where we come in!
We have been working with Jon Sherlock for over 7 years, Optimising his site for his services;
We also optimise for the finished products, after all if this is your first book you probably don’t know the process, only what you want as the beautiful end result;
Deanprint used to have great business binding and delivering to Hairdressers, Hotels and Restaurants, all markets that closed during the Pandemic. However, during Lockdown we all picked up new hobbies and realised new priorities. This lead to a big growth in products such as Bespoke Art Books, Colouring Books, Individually designed Note books, Diaries that encouraged us to be more mindful. This surge in creativity also increased enquiries for people Self Publishing their books and the growth of Social Media and Online Sales gave these new customers new channels to sell their books, no matter how niche the subject matter.
As with all of our customers, we have grown the traffic to the Deanprint website consistently each month since we started working with them back in 2015 delivering a 300% growth albeit over 7 years! Most importantly, during Lockdown their web presence was the Gift that kept on giving, delivering new leads and customers every day.